Coursework & Projects
It has always been my dream to attend Auburn University, and I could not have asked for a better experience. Featured below are several projects—both group and individual—that I worked on during my time as a marketing student.
Bourbon+ Magazine Advertising Strategy
My team and I pitched new ideas to help expand the college student market, including adding more representation, starting a podcast, and developing subscription boxes.
Auburn Candle Company Consumer Behavior
My team and I studied the marketing strategy of local candle company and offered valuable insights for improvement and growth.
Auburn History Department Research & Data Analysis
After a noticeable decline in enrollment in upper-level history courses, I developed a survey that polled 800+ students and analyzed the data using SPSS and Excel.
Calphalon Blender New Product Development
My team and I created an idea for a new blender based on Calphalon's current product offerings and customer needs.